Invest in Kidogo!
"Kidogo" means "little" in Swahili. We have BIG dreams for our LITTLE kiddos! Join us in the movement to create safe spaces for all children as we curate and create high-quality content through the lens of Black Joy and Black Excellence. We need you investment mainly for the development of our streaming and gaming app. Thank you in advance for your consideraiton!


The Problem

4%
of children's TV shows (live action and animated) feature a Black human character.
5.6%
of animated shows
feature a Black
human character.

Impact




Underrepresentation and misrepresentation
Low self-esteem and bias

On kidogo.tv,
They DO see themselves!

Our Solution


Videos
Games
Podcasts

We aim to be like a PBS, offering culturally resonant, learning, and entertaining content for kids, ages 2-12 years old! Content grouped by:
age
creator
category
language
-
STEM
-
Music/Art
-
Animation
-
Read-a-loud
-
and more!

Content Sources

YouTube creators, will obtain non-exclusive license to distribute their work
Commissioned creators, will obtain exclusive license
Original content by Kidogo Productions staff or collaborations with creative partners



Raya (England)
Kids’ Black History


Alonso (Virginia)
Stemageer
DJ the Professor
(Rwanda)

Our Business Model

FREE
ad supported
(1 user)
select video content
select podcasts
select video games
$4.99/mo
$49.99/year
(3 users)
$9.99/mo
$99.99/year
(5 users)
all content without ads
playlists
gamified learning
units
exclusive community
+ perks

Expansive U.S. Market
GLOBAL POTENTIAL

TAM: Families with children under 18, Preschools + K-12 Schools
$7.7B

SOM: Black families and schools on East coast as early adopters
$70.6M

SAM: Families and schools who have or use the internet
$5.6B
Global Video Streaming Industry:

$473.39 billion in 2022 to

$1,690.35 billion by 2029


Go-To-Market
CUSTOMERS
-
Parents of preschooler
-
25-45 years old
-
Boston, Greater Boston
-
Churches, HBCU Alumni Associations, Divine 9, Daycares, Preschools, child-centered companies, corporations with DEI initiatives



Go-To-Market
ADVERTISERS
-
Small, mid-size companies
-
Kid-centered services + product
-
Boston, Greater Boston (early adopters)
-
Brick + Mortar, online
-
BIPOC-owned
-
Ally-owned
-
Mission-aligned


Competitive Advantage
Kidogo.tv
Playwatch
afrokids.com
Kweli.tv
Cultural Competence
Human Curation
Live Events and Online Forum
Age Appropriate Platform
Interactive Activities






















Milestones

PRE-2021
Legal Foundation

2022, Q1
First live event
(virtual)
2022, Q3-Q4

Negotiating contract for exclusive content

Accelerator completed successfully. Community Choice Award Winner ($25K)

2021
Site launch
Release of nursery rhymes, "Wheels on the Bus" and "Row, Row, Row, Your Boat"

2022
kidogo.tv site revamped

Initial investment conversations

Product + Market Roadmap
2023

2-4, 4-6 year olds
Build app in
Q1-Q2
Launch app
in Q3

2024
creator program

2025
2-4, 4-6 year olds
upgrade features

8-10 year olds
2026

10-12 year olds
2027

teens

Financials
Y3 Snapshot
Total Revenue:
$530,487
Free, Ad-supported viewers (AVOD):
2,107,525
Subscribers (SVOD):
1,697
$1.00
$0.50
$0.00
$0.15
$0.29
$0.53
Year 1
Year 2
Year 3

Funding Requirements
PRE-SEED GOAL: $300,000
Priority areas:
-
Launch Expenses (e.g. team, the app build, creator compensation)
-
Operating Expenses
Exit Plan: IPO

Operating
$45,000
Launch
$380,000

Team

Ajahmure
Clovis
Events and Social Media

Jhoana May
Colecha
Virtual Assistant

Original
Content Team
Austyn Ellese, Lee Francois,
Traci Croxen, Michael Bradley

Amara
Germain
Intern

Board of Advisors

Shironda
White
Network + Leadership
MC Alumna

Vona
Hill
Entrepreneurship

Ricardo
Cidale
Growth + Business Model
MC Mentor

Katia
Powell-
Laurent
Funding Strategy MC Mentor

Additional Asks
grant opportunities
corporate and creative partnerships
early childhood specialists and academicians
referrals to a possible technical co-founder
referrals to possible launch team members

Get Connected
With Us

617-816-5753



@kidogoproductions.com
