Invest in Kidogo!
"Kidogo" means "little" in Swahili. We have BIG dreams for our LITTLE kiddos! Join us in the movement to create safe spaces for all children as we curate and create high-quality content through the lens of Black Joy and Black Excellence. We need you investment mainly for the development of our streaming and gaming app. Thank you in advance for your consideraiton!
The Problem
4%
of children's TV shows (live action and animated) feature a Black human character.
5.6%
of animated shows
feature a Black
human character.
Impact
Underrepresentation and misrepresentation
Low self-esteem and bias
On kidogo.tv,
They DO see themselves!
Our Solution
Videos
Games
Podcasts
We aim to be like a PBS, offering culturally resonant, learning, and entertaining content for kids, ages 2-12 years old! Content grouped by:
age
creator
category
language
-
STEM
-
Music/Art
-
Animation
-
Read-a-loud
-
and more!
Content Sources
YouTube creators, will obtain non-exclusive license to distribute their work
Commissioned creators, will obtain exclusive license
Original content by Kidogo Productions staff or collaborations with creative partners
Raya (England)
Kids’ Black History
Alonso (Virginia)
Stemageer
DJ the Professor
(Rwanda)
Our Business Model
FREE
ad supported
(1 user)
select video content
select podcasts
select video games
$4.99/mo
$49.99/year
(3 users)
$9.99/mo
$99.99/year
(5 users)
all content without ads
playlists
gamified learning
units
exclusive community
+ perks
Expansive U.S. Market
GLOBAL POTENTIAL
TAM: Families with children under 18, Preschools + K-12 Schools
$7.7B
SOM: Black families and schools on East coast as early adopters
$70.6M
SAM: Families and schools who have or use the internet
$5.6B
Global Video Streaming Industry:
$473.39 billion in 2022 to
$1,690.35 billion by 2029
Go-To-Market
CUSTOMERS
-
Parents of preschooler
-
25-45 years old
-
Boston, Greater Boston
-
Churches, HBCU Alumni Associations, Divine 9, Daycares, Preschools, child-centered companies, corporations with DEI initiatives
Go-To-Market
ADVERTISERS
-
Small, mid-size companies
-
Kid-centered services + product
-
Boston, Greater Boston (early adopters)
-
Brick + Mortar, online
-
BIPOC-owned
-
Ally-owned
-
Mission-aligned
Competitive Advantage
Kidogo.tv
Playwatch
afrokids.com
Kweli.tv
Cultural Competence
Human Curation
Live Events and Online Forum
Age Appropriate Platform
Interactive Activities
Milestones
PRE-2021
Legal Foundation
2022, Q1
First live event
(virtual)
2022, Q3-Q4
Negotiating contract for exclusive content
Accelerator completed successfully. Community Choice Award Winner ($25K)
2021
Site launch
Release of nursery rhymes, "Wheels on the Bus" and "Row, Row, Row, Your Boat"
2022
kidogo.tv site revamped
Initial investment conversations
Product + Market Roadmap
2023
2-4, 4-6 year olds
Build app in
Q1-Q2
Launch app
in Q3
2024
creator program
2025
2-4, 4-6 year olds
upgrade features
8-10 year olds
2026
10-12 year olds
2027
teens
Financials
Y3 Snapshot
Total Revenue:
$530,487
Free, Ad-supported viewers (AVOD):
2,107,525
Subscribers (SVOD):
1,697
$1.00
$0.50
$0.00
$0.15
$0.29
$0.53
Year 1
Year 2
Year 3
Funding Requirements
PRE-SEED GOAL: $300,000
Priority areas:
-
Launch Expenses (e.g. team, the app build, creator compensation)
-
Operating Expenses
Exit Plan: IPO
Operating
$45,000
Launch
$380,000
Team
Ajahmure
Clovis
Events and Social Media
Jhoana May
Colecha
Virtual Assistant
Original
Content Team
Austyn Ellese, Lee Francois,
Traci Croxen, Michael Bradley
Amara
Germain
Intern
Board of Advisors
Shironda
White
Network + Leadership
MC Alumna
Vona
Hill
Entrepreneurship
Ricardo
Cidale
Growth + Business Model
MC Mentor
Katia
Powell-
Laurent
Funding Strategy MC Mentor
Additional Asks
grant opportunities
corporate and creative partnerships
early childhood specialists and academicians
referrals to a possible technical co-founder
referrals to possible launch team members
Get Connected
With Us
617-816-5753
@kidogoproductions.com