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Invest in Kidogo!

"Kidogo" means "little" in Swahili. We have BIG dreams for our LITTLE kiddos! Join us in the movement to create safe spaces for all children as we curate and create high-quality content through the lens of Black Joy and Black Excellence. We need you investment mainly for the development of our streaming and gaming app. Thank you in advance for your consideraiton!
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The Problem

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4%

of children's TV shows (live action and animated) feature a Black human character.

5.6%

of animated shows
feature a Black 
human character.

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Impact

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Underrepresentation and misrepresentation

Low self-esteem and bias

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On kidogo.tv,
They DO see themselves!

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Our Solution

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Videos

Games

Podcasts

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We aim to be like a PBS, offering culturally resonant, learning, and entertaining content for kids, ages 2-12 years old! Content grouped by:

age

creator

category

language

  • STEM 

  • Music/Art

  • Animation 

  • Read-a-loud 

  • and more!

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Content Sources

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YouTube creators, will obtain non-exclusive license to distribute their work

Commissioned creators, will obtain exclusive license

Original content by Kidogo Productions staff or collaborations with creative partners

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Raya (England)
Kids’ Black History

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Alonso (Virginia)
Stemageer

DJ the Professor
(Rwanda)

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Our Business Model

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FREE

ad supported

(1 user)

select video content

select podcasts

select video games

$4.99/mo

$49.99/year

(3 users)

$9.99/mo

$99.99/year

(5 users)

all content without ads

playlists

gamified learning

units

exclusive community
+ perks

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Expansive U.S. Market

GLOBAL POTENTIAL

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TAM: Families with  children under 18, Preschools + K-12 Schools

$7.7B

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SOM: Black families and schools on East coast as early adopters

$70.6M

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SAM: Families and schools who have or use the internet

$5.6B

Global Video Streaming Industry:

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$473.39 billion in 2022 to

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$1,690.35 billion by 2029

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Go-To-Market

CUSTOMERS

  • Parents of preschooler

  • 25-45 years old

  • Boston, Greater Boston

  • Churches, HBCU Alumni Associations, Divine 9, Daycares, Preschools, child-centered companies, corporations with DEI initiatives

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Go-To-Market

ADVERTISERS

  • Small, mid-size companies

  • Kid-centered services + product

  • Boston, Greater Boston (early adopters)

  • Brick + Mortar, online

  • BIPOC-owned

  • Ally-owned

  • Mission-aligned

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Competitive Advantage

Kidogo.tv

Playwatch

afrokids.com

Kweli.tv

Cultural Competence

Human Curation

Live Events and Online Forum

Age Appropriate Platform

Interactive Activities

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Milestones

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PRE-2021

Legal Foundation

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2022, Q1

First live event
(virtual)

2022, Q3-Q4

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Negotiating contract for exclusive content

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Accelerator completed successfully. Community Choice Award Winner ($25K)

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2021

Site launch
Release of nursery rhymes, "Wheels on the Bus" and "Row, Row, Row, Your Boat"

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2022

kidogo.tv site revamped

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Initial investment conversations

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Product + Market Roadmap

2023

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2-4, 4-6 year olds

Build app in
Q1-Q2

Launch app
in Q3

2024

creator program

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2025

2-4, 4-6 year olds

upgrade features

8-10 year olds

2026

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10-12 year olds

2027

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teens

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Financials

Y3 Snapshot

Total Revenue:
$530,487

Free, Ad-supported viewers (AVOD): 
2,107,525

Subscribers (SVOD): 
1,697

$1.00

$0.50

$0.00

$0.15

$0.29

$0.53

Year 1

Year 2

Year 3

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Funding Requirements

PRE-SEED GOAL: $300,000 

Priority areas:

  • Launch Expenses (e.g. team, the app build, creator compensation)

  • Operating Expenses

Exit Plan: IPO

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Operating
$45,000

Launch 
$380,000

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Team

Ajahmure
Clovis

Events and Social Media

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Jhoana May
Colecha

Virtual Assistant

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Original
Content Team

Austyn Ellese, Lee Francois,
Traci Croxen, Michael Bradley

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Amara 
Germain

Intern

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Board of Advisors

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Shironda
White

Network + Leadership
MC Alumna

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Vona
Hill

Entrepreneurship

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Ricardo
Cidale

Growth + Business Model
MC Mentor

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Katia
Powell-
Laurent

Funding Strategy MC Mentor

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Additional Asks

grant opportunities

corporate and creative partnerships

early childhood specialists and academicians

referrals to a possible technical co-founder

referrals to possible launch team members

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Get Connected
With Us

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617-816-5753

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keeanasaxon@kidogo.tv

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www.kidogo.tv

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www.kidogoproductions.com

@kidogoproductions.com

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